custom Websites & Brand Identity designWebsites & brands for founders who give a d*mn!
Grounded brand identity and clean, custom Squarespace websites for impact-driven business owners ready to cut through the noise and grow with clarity.
Your website should do the heavy lifting, so you don't have to
is this you?Your business has evolved.
Your website needs to catch up.
You're passionate about making a positive impact — not just for profit, but for the wellbeing of others and the planet. Bold and brave in your mission, but sometimes stuck in the creative and strategic side of it.
Maybe your website feels outdated or unclear. Maybe it was DIY'd when you were just getting started, and you've outgrown it. Or maybe you don't have one yet, and the whole process feels a little overwhelming?
You know the importance of authenticity, quality, and meaningful connection. You're ready to evolve — and you need a brand and website that can keep up.
That's where Wabi Web comes in. To help you cut through the noise, find clarity, and build something aligned, intentional, and built to grow with you.
but Why does brand & website matter...?Well, your website is your digital home
An extension of you, where people get to know you before they've even met you.
Your people,
find you
Before a single call or proposal — a clear brand and considered website tell the right people they're in the right place.
You stop
blending in
In a saturated market, a clear point of view sets you apart. Stop being one of many. Start being unmistakably you.
Does the
heavy lifting
A clear brand and considered site do the work — welcoming, informing, quietly converting — so you can focus on what you're actually here to do.
Built to grow
with you
Your brand and website should evolve as you do — not box you in. Considered, refined, and flexible, built to last for years to come.
Design with direction
Strategy with soul
Design with direction
what i offerThree offerings,
one considered process
Embark:
Brand Identity
A structured process that combines brand clarity with visual identity. Define your values, voice and direction — then translate that into a cohesive system you can grow into.
- Brand strategy & positioning
- Logo family + variations
- Colour palette & typography
- Brand guidelines document
Evolve:
Website Design
A considered website design and build — on Squarespace for speed and self-service, or fully custom-coded for ownership and premium positioning.
- Squarespace or custom HTML
- Up to 5 pages, mobile-first
- Foundational SEO + performance
- Launch + 2 weeks support
Sprint:
Website in a Week
An intensive one-week Squarespace build. Brief to launch in five focused days. For founders who have their brand and content ready to move.
- Kickoff strategy call
- Sitemap → design → build
- One consolidated revision round
- Launch on Friday
My ethosBuilt on four clear principles
Every project – brand or website – sits on top of these. They shape the questions I ask, the choices we make together, and the work we shape.
Clarity over chaos
Cut through the clutter to get clear on what matters. Simplicity isn't a shortcut — it's about getting clear on the core essence of your brand and building something that stands the test of time.
Intentional growth
The "more is better" mentality leaves a trail of clutter. I make intentional, considered decisions — so your brand grows with you over time, not against you.
Human-centred design
Create brands that connect, not just look good. Authentic, thoughtful design that supports your vision and resonates with the right people — on a deeper level than polish ever could.
Mindful impact
Build with purpose — for people and planet over profit. Brands that contribute positively to the world rather than adding to the noise.
A note from the studioHey, I'm Sam. I’m passionate about helping purpose-driven founders build brands that reflect their impact & websites to share it
I’m a designer and brand strategist with over 10 years' of experience, supporting independent brands and conscious creators. My mission is to help you communicate who you are, what you stand for — through intentional branding and thoughtfully crafted websites that your future-self will thank you for.
kinds wordsFrom the founders I've worked with
Sam helped us cut through the chaos of launching. The brand actually feels like us — and the website does the work of attracting the right clients while we sleep.
Theo Cadbury – Shift CircleFrom the first call I knew Wabi Web understood what we were trying to build. The site is beautiful, the booking flow is seamless, and our community loves it.
Brighton Wellness FestivalWe needed a website that held space for ideas without shouting. Sam delivered exactly that — considered, calm, and quietly confident. It feels like our work.
Time for New WaysMore than just a website. They gave us a brand we're proud to lead with — and a booking system that genuinely works. Wabi Web understood our world.
Mexidivers