On Track Wellbeing – Workplace wellbeing, Rail industry

The UK’s only wellbeing company dedicated to the people of rail

On Track Wellbeing came to Wabi Web with an existing logo — the mark already told their story, but at a smaller size, the details disappeared and the brand system around it hadn’t been built out. The business was also sharpening its focus on one specific audience — the people of rail — and the name needed to reflect that shift.

Together we refreshed the brand with a clearer, more contemporary logo that holds up at every size, and a palette that pulls double duty: five core colours drawn from the original mark, each representing one of the five pillars of wellbeing — move, sleep, rest, eat, breathe — grounded by a primary dark and light blue that nods to the professional language of the rail industry. We developed a set of custom illustrations to bring the four core services to life, and designed presentation templates and resources so Alison can share the brand with pride wherever the work goes.

On Track Wellbeing is the UK’s only workplace wellbeing consultancy dedicated to the people of rail — supporting the industry with health coaching, wellbeing talks, event stations and on-site massage, all built on a ‘Whole Health’ approach that addresses mental, physical and emotional wellbeing together.

Services