Belonging matters to me, show me it matters to you

New Ways came to Wabi Web with a brand identity already in place and a clear next challenge — extending it beyond the logo and into every surface the business touches. The website wasn’t carrying its weight, the industry-specific infographics they relied on had drifted out of alignment, and client-facing presentations needed to feel as considered as the thinking inside them.

Together we developed the brand into a bolder, braver visual language — one that stands up and names what the work is — while holding on to the themes at its heart: togetherness, inclusion, and belonging. The outcome was a redesigned website, a system of branded presentation templates, refreshed industry infographics, and art direction for photography and image styling across the business.

New Ways is a behaviour change and workplace culture consultancy — a DEI partner for leaders building progressive, anti-racist, and equitable organisations where people actively choose to belong.

Services:

• Website Design

• Brand Asset Design

• Photography Direction